ABOUT THE CONGRESS

THIS IS THE PROGRAM

Day 1
Day 2
9h15

The Future of Brand is Experience – Brian Solis

Brands are not longer created, they’re co-created by the experiences people have and share.

What’s the difference between brands and people?
Brands talk at people. And, people want, have and share experiences.

In his session, Brian will share how true innovation requires a shift in perspective. And, he’ll inspire us to see the world differently to help us set a new vision and course to transform marketing into the experiences that people not only want, but can’t live without.

by Brian Solis

11h30

Programmatic meets Creative – Marc Fauconnier

We know that by buying media programmatically we can target the right people at the right time in the right place – but we need to start serving the right creative. If we continue to keep serving up cheap, unengaging campaigns and rubbish creative, people will want to block ads even more than they do today.

It’s the right time to invest in creativity, advertisers and agencies have a duty to do so to ensure that the trading benefits of programmatic and digital are leveraged to the brand’s overall bottom line.

by Marc Fauconnier

14h00

Big Data and Creativity – Luc de Brabandère

Definitely technology influences the way we think. The use of a computer has changed the way we write, read, memorize, communicate, calculate, etc. It also changes dramatically the way we produce new ideas.

Big Data will help to discover, as Johannes Kepler did when he looked at the sky during hundreds of nights and discovered that planets follow ellipses and not circles while moving around the sun. However, he could infer this because… the concept of ellipse already existed in Ancient Greece.

But Big Data can’t invent anything. Since a machine can’t forget, can’t get out of his own program, breakthrough ideas are impossible without “human creativity”, which suddenly appears to be a pleonasm.

by Luc De Brabandere

17h00

GRAND
Evening

09h05

Brand Leadership – Denise Lee Yohn

You know how great brands dominate their fields.  You experience it every time you pay a premium for a certain type of jeans, or see a line of people camping out to catch the newest smart phone release.

Brand expert Denise Lee Yohn shows you how to achieve rock star brand status.

Drawing from case studies, analyses, and interviews with brand leaders from the world’s leading brands, she shows you what great brands do and how to achieve the kind of brand leadership that everyone — from customers to employees to investors — wants a piece of.

by Denise Lee Yohn

10h45

Het belang van employer brands op de arbeidsmarkt – Jan Denys

Het belang van employer brands op de arbeidsmarkt staat de dag van vandaag niet meer ter discussie. Er bestaat een breed gedragen overtuiging dat een betere employer brand leidt tot betere aanwervingen, betere retentie en een beter engagement van de werknemers.

De doorbraak van social media is een krachtige bijkomende katalysator in deze.
Doorheen de jaren wordt ook steeds meer wetenschappelijk onderzoek gedaan naar employer brands. Randstad startte al in 2000 met dergelijk onderzoek en kan dan ook als een pionier gezien worden.

In zijn presentatie neemt Jan Denys, een van de founding fathers van het onderzoek, je mee langs enkele verrassende en unieke inzichten die dit onderzoek heeft opgeleverd de voorbije 16 jaar. Ook in employer branding is niets wat het lijkt.

by Jan Denys

14h05

Innovation and blockers – Marcus Orlovsky

Marcus has hosted and spoken at several TEDx conferences over the past five years, and actively works in the area of education where he specialises in helping people change their mindsets.

The main message he has learned, and will share, is that in general it’s the most obvious which is often right but that needs courage. It’s too easy to get caught into following fads, or being carried away with hype. But for those who have the courage to believe their convictions, and go their own path, rewards can be dramatic.

by Marcus Orlovsky

14h35

The Cyber Arms Race

Computer security has gone through several distinct eras. Attacks morph and change every few years. However, the biggest changes we’ve seen have not been technical; they’ve been social. It’s all about the attackers and their motives. In order to survive, companies need to understand the risks they face.

What are the criminals attackers doing today?
What about the hactivists?
And why do we see more and more malware written by governments?
Do terrorist groups have credible online attack capability?
And what can you do to protect your network?

by Mikko Hypponen

ABOUT THE CONGRESS

WHY SHOULD YOU COME

FOR YOURSELF

You get exclusive content that keeps you up-to-date

You connect and network with your peers

You can interact offline and online with the speakers

FOR THE COMPANY

It increases your marketing knowledge

You come back to the office with actionable ideas

PRICING

READY TO JOIN US?

MEMBER

€ 595

€ 725

€ 855

NOT MEMBER

€ 735

€ 855

€ 995

COMBO Ticket and membership combo

€ 955

€ 1085

COMPANY PACKAGE Company tickets (min. 10p.)

€ 595 p.p.

€ 695 P.P.

€ 855 P.P.

ARE YOU A STIMA MEMBER YET?

Advantage 1

1 FREE
SEMINAR

Advantage 2

20%
LANNOO WEBSHOP
DISCOUNT

Advantage 3

10%
DISCOUNT
ON STIMA TRAINING

Advantage 4

FREE
SUBSCRIPTION
ON TRENDS MAGAZINE

PRACTICAL INFO

LOCATION

Brussels Expo

Belgiëplein 1
B – 1020 Brussels

www.brussels-expo.com

BY TRAIN
From Europe: Eurostar (London), Thalys (Paris, Amsterdam and Cologne). Both trains stop at Brussels-Midi station.

From Midi Station: n°6 underground line stop Heysel.

From Central Station: n°5 or n°1 underground lines. Change at Beekkant and n°6 to Heysel.

BY CAR
See directions here

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Cédric Cauderlier
Senior Digital Strategy & Co-founder at Mountainview

Jean Cornet
Senior Director at Deloitte

Pieter De Moor
Online Marketer at Bloovi

Bert Heyens
Founder of If we were you

Nathalie Prieto
Events Manager at STIMA

Kris Sierens
Owner of Before the Hype

Filip Verbrigghe
Marketing Operations Manager at SD Worx

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